.2024 has actually been an unstable year for adtech funding.U.S.-focused adtech start-ups, once familiarized to running into billions in equity capital each year, have actually increased almost $360 million until now this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase records. That downturn results from market saturation, enhanced regulatory pressures, and economic uncertainties.ADWEEK talked to 5 VCs who continue to purchase adtech companies, even with these problems, about what they are actually searching for as well as what they stay clear of. Probably unsurprisingly, these real estate investors are actually targeting chances in privacy-focused modern technologies as well as industry-specific areas like connected television.